Marketing on social media is not an experiment for a business. Everything a business does or doesn’t do on social media has a reputational effect – including neglect of social media accounts.
Having a stagnant, outdated, or half-assed account of social media will likely make you invisible (so why bother?). Yet it can have also have an effect that is far worse.
For many people, particularly younger generations who are now making up a formidable component of any market, you will be researched before contacted. Before picking up the phone to call a lawyer or law firm, many people will look at websites and social media to evaluate their potential representation.
The last thing you want, in an effort to get that potential call, is to have a social media account that is neglected, outdated, or improperly curated. Either be on social media, or delete it. Leaving social media hanging is the marketing equivalent of walking out of a business conversation halfway through. If you can’t maintain it, hire a professional or delete it.